Can you afford to have no business in Europe?

The software market in Europe in $ size is comparable to that in the USA. Comparable in size, but so much different when it comes to the market approach. Whereas in the USA a direct sales approach is common amongst most ISV (Independent Software Vendors), in Europe customers are used to a more indirect approach where system integrators, implementation partners and resellers have the customer knowledge and ability to sell and represent you as an ISV. Local relationships are key success factors in building up a presence in the various countries and language areas. Gained trust and well managed relationships will result in shorter sales cycles and more opportunities for you as an ISV.

This is exactly what the services of Amstelbay represent. Amstelbay offers business development services to ISV’s that would like to expand into new markets in Europe. Our customers are ISV’s that have built up a successful presence in their home market. With the support of venture capital, they are taking the next step in growing their business internationally.